[Mageia-dev] Identifying Target Markets

Graham Lauder yorick_ at openoffice.org
Sun Oct 3 08:39:51 CEST 2010

On Sunday 03 Oct 2010 19:34:28 Wolfgang Bornath wrote:
> 2010/10/3 andré <andr55 at laposte.net>:
> > Targeting the school boards makes a lot of sense.
> Again this is something you can not generalize, different countries
> have different structures.
> In Germany it is not a school board who decides what software will be
> bought for a certain region or school. This is decided on state level
> for the various states of the federal republic. You have to go to some
> state office and compete with the reps of Microsoft. You do not talk
> to parents or teachers, it's some bureaucrats who decide this over
> here (with very few exceptions).
> Same with many other countries. This school board system as in the US
> is not a world wide system.

Marc is talking about Canada and despite rumours to the contrary, Canada is as 
much a part of the US as New Zealand is a part of Australia.  

And In fact in all of these countries and the UK as a matter of fact, software 
purchase is a school decision. Education Departments, as in NZ, may negotiate 
with vendors for a block price for schools but the purchase is the schools 

Targeting schools does make a lot of sense in a Global context.

One local school here just went with Ubuntu on 1500 netbooks 


which will be one for every student.  Interestingly they don't actually 
advertise the OS, although they will be using the go-oo.org version of OOo 
because of it's Googledocs/Zoho integration.  

There are a lot of other examples, you can talk to the people at the sharp end 
on the K12OSN maillist if you want.  It is a significant market, just ask MS, 
they bleed just to keep a toehold.. 


Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)

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