[Mageia-dev] Identifying Target Markets
molch.b at googlemail.com
Sun Oct 3 11:20:09 CEST 2010
2010/10/3 Tux99 <tux99-mga at uridium.org>:
> Germans are used to not question authorities, so this is not strange.
> Different country, different mentality, that's why talking abut global
> PR/marketing strategies makes little sense.
> So many global corporations had to learn this the hard way.
Germany is only one example among others.
But I just remember this theory that at the end of the day you can
apply market strategies worldwide only with small adjustments. That's
crap. I know somebody in the marketing dep of a large supplier fo baby
food. They deliver to more than 25 countries in Europe and Middle East
- you know what? They had to implement 8 totally different marketing
strategies for those 25 countries becaus of totally different mind
sets, cultures, religions, family structures, etc.
In general: I do not agree to a specialized marketing strategy with a
comparatively small target group.
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