[Mageia-discuss] [Mageia-dev] About Mandriva tools future : Host Mandriva tools on github

Gustavo Giampaoli giampaoli.gustavo at gmail.com
Fri Oct 1 15:50:02 CEST 2010

> If you are swayed by such arguments, you should be using Windows which has a
> much better marketing than Linux.

We must accept that Microsoft and Apple know very very well how to
sell their self.

We can do all the "bla bla bla" (linux is better, linux is free, etc),
but MS and Apple still are lightyears beyond us in terms of marketing
and sales.

Even if you don't like what I'm going to write, we must learn
"Marketing 101" from them.

They want money. They want sales. They invest a lot in make their
appearance fabulous and in develop "wizards" to help "supid people" to
do tasks. Why to do that if it's not important? Why Windows 7 doesn't
look like Windows 95? Why people can do everything with the mouse
only? clik clik clik, next next next.

I'll tell you why: because people like beautiful desktops. You can
have sh*t of OS, but you put a nice GUI on top and people will love

Same way if you put the sweetest marmalade in an ugly and dirty
package. And you also put some dog sh*t in the most beautiful
packaging, with a nice ribbon.

Ask them "please, pick one". Which one do you think people will pick first?

Yes, the important thing is the delicious marmalade inside and not the
packaging. But how will you make people to find the marmalade if they
don't even want to take the pack?

Same way, if I tell you "go to floor 130". And you can choose between
go by stairs or go in elevator. Call me lazy, but I'll go in elevator.


Gustavo Giampaoli (aka tavillo1980)

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