[Mageia-marketing] [Mageia-artwork] Splash screens ready

[Bradley D. Thornton]

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On 03/11/2012 03:16 PM, Max Quarterpleen wrote:
> OK, time is of the essence, but here is where we stand:
> We will be using Guala's images for the installer for Mga2. There are
> several reasons behind this decision, but chief among them is the fact that
> those images were a group effort by the entire artwork and marcom teams.

There's nothing wrong with the artwork itself - it's also really nice,
but the copy is non-existent and it's to be completed in a day

Forget the part about counting all the thumbs up I counted over here for
the other images, and also that I didn't see anything over here contrary
to Esteban's images. The copy on the images you decided upon is crap,
and honestly, the bulleted layout makes it look like a cheap powerpoint
presentation.

I know you're saying that we'll put text together in the next day, but
we might as well just use the majority of the text from Esteban's
artwork on the other images, IMO. it flows.

As experience shows, the user likes to have a measure of progress too,
during the process of installation. I recommend that be added to the
artwork you chose Max.

Not only that, but if I remember correctly from school, the development
of a marketing image is supposed to be in tandem with, and complimentary
to, the verbiage of the message.

What we seem to be doing here is developing artwork and then trying to
fashion a message to it.

So now we're faced with deciding upon whether "simmon say" should be
"Simon says" or "Gene Simmons", lol.

Seriously though, I'll just offer up below the existing text. Whatever
parts of it are used, if any, Should be flowed onto the images and
blended accordingly - not plopped on top like the text in a powerpoint file.

I'll be available on and off over the next day so I don't have a problem
whittling down the copy, but I would be embarrassed to see something so
staccato in the actual end product.

Let's look at the copy Esteban provided, just as a starting point, since
we have absolutely zero to consider from the selected candidate.

<snip>
Mageia is a new Linux distribution made by a community of users,
developers and advocates from all around the world.

You're welcome to be part of Mageia.
Start by Joining our community!

Free software means freedom to choose.
Gear up your dektop with the elegant KDE, the revolutionary Gnome, or
the lightweight LXDE. {include the logos for those projects too in the
image}

With Mageia Control Center you can easily configure your hardware, add
new software or setup your computer in just a few minutes. {note the
'toolset' imagery in the candidate not selected}

If drawing is part of your everyday job, you can create raster or vector
graphics, or even 3D animations with the software included in Mageia.

Write your documents, analyse your data and create great business
presentations with the office suie LibreOffice. {note the inclusion of
LibreOffice iconics in the graphic from the candidate not selected}

Browse the web, check your email, or chat with your friends; Mageia
includes all the applications that you need to explore what the Internet
ahs to offer. {note the inclusion of FF and Chromium iconics in the
graphic from the candidate not selected}
</snip>


For example, I might suggest as a replacement for a couple of the pages
above:

Write your documents, analyse your data and create great business
presentations with the office suie LibreOffice.


to...


Produce stunning documents, analyze corporate data, and deliver
professional business presentations with the KOffice and LibreOffice
suites included with every installation.


And perhaps...


Mageia is a new kind of Linux distribution made by a worldwide community
of users, developers and advocates from every walk of life.


to...


We would love to have you be part of Mageia too.
Won't you Join our community? {or maybe, "Come Join our Community!"}


Well that's all I have at the moment, especially since I don't know
which way we're going to go with all of this, but irrespective of how
you intended to sound Max, the message that Esteban received was more
than harsh, and it unfortunately did drive him from the project.

I hope that helps :)

Kindest regards,


- -- 
Bradley D. Thornton
Manager Network Services
NorthTech Computer
TEL: +1.310.388.9469  (US)
TEL: +44.203.318.2755 (UK)
TEL: +41.43.508.05.10 (CH)
http://NorthTech.US

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