[Mageia-dev] Identifying Target Markets
Patrick.Dubeau at ccq.org
Thu Sep 30 21:42:55 CEST 2010
> > "A distribution for Newbie" is good, but I think what Graham said is
> > better.
> saying "a distribution for newbies" is not as good as it sound.
> If you market the distribution so people think "if you are a newbie,
> this distro", people will think "he use this distribution so he is a
> newbie". This will drive knowledgeable peoples away to others
> distribution, because they will feel they will learn more by using
> another distro ( which is wrong ) and because others peoples will
> as more knowledgeable when they use a distro that is not aimed at
> In turn, this mean a diminution of the global expertise in the
> community. Less expert users to answer to support, less experts users
> report bug, fix packages, create softwares or contribute, and to
> basically teach to new users how to be good community member resulting
> in less quality, and a less sustainable community.
> Apple does it correctly. They never say "we target newbie users".
> See http://www.apple.com//why-mac/
> "better computer" "most advanced os" "award winning support" "latest
> technology" "software you love".
> Everything resolve around how they are good, not how beginner you can
> Or see http://www.apple.com/why-mac/better-os/
> they say "it is easy", but they never say "it is easy and can be used
> a newbie". They say "it is easy and you will learn how to use it fast",
> which is more positive.
> And so I think we should also try to avoid this pitfall, right from the
> start, if we want to have a thriving sustainable community.
> Michael Scherer
Oh my god you're damn right on this one Michael.
I agree and +1000 on this one.
You see how perception is really important and we must send the right message
to future and potential contributors because every new user is a potential
contributor. Let's not forget that fact.
Patrick Dubeau (alias DaaX) - Webmaster MLO
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