[Mageia-discuss] Logo proposals discussion

andre999 andr55 at laposte.net
Mon Nov 22 05:37:41 CET 2010

Thorsten van Lil a écrit :
> Am Sonntag 21 November 2010, 19:34:30 schrieb Liam R E Quin:
>> On Sun, 2010-11-21 at 15:08 +0100, Thorsten van Lil wrote:
>>> Maybe you should take a look at the explanation of the author.
>>> http://www.flickr.com/photos/ofaurax/5119536676/
>>> For me the couldron is enough statement for Mageia (though magic).
>> I thought it meant "laundry setting to boil whites".
>> A logo that needs an explanation like that isn't good, but it
>> might be a good foundation to build on.
> No, that is not a requirement for a logo.
> The already mentioned logo of the "Deutsche Bank" has needed an explanation.
> The meaning of the Ubuntu logo, which I think is one of the best logos so far,
> wasn't clear to me the first few years.
> Many logos didn't have a meaning and are good at all.
> Logos need to be simple, recognizable, scaleable and have to look good in
> monochrome as well as in color.
> The marketing guys may want to add some points, which I don't think at.
> Just try to imagine the logo at the collar of a shirt or at the icon in the
> adressbar of the webbrowser.
> Regards,
> Thorsten

I don't think you read what he said.
what is the advantage of choosing a logo for which you have to explain 
what it *doesn't* mean ?
Most people won't bother.  They are turned off the first time, and after 
that every time they see Mageia, they are already programmed to ignore it.
If that is how you want to promote Mageia, at least you risk to belong 
to a more exclusive club.  But I don't think that most behind Mageia 
want that to happen.

What we want is an attractive, distinctive logo, that will make people 
think of Mageia in a positive sense.
Which means we avoid negative connotations, such as magic. (-1 for the 
cauldron symbol)
We avoid logos too indistinct.  (-2 for the almost-circle cauldron symbol)
We avoid logos that are not attractive in appearance.  (-3, in my view)

So tell me : where are the positives - for the average potential user 
not already committed to Mageia ?
I'm listening ...

- André

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