[Mageia-discuss] Mageia logo proposals and selection

[Graham Lauder]

On Friday 15 Oct 2010 12:14:04 J.A. Magallón wrote:
> On Thu, 14 Oct 2010 22:30:25 +1300, Graham Lauder <yorick_ at openoffice.org> 
wrote:
> > We are in the desktop computing market, the chunk we want a part of is at
> > present occupied by MS.  In this market the name we want to promote is
> > Mageia, we have no need to identify with Linux.
> 
> Don't know how much salt I need for this, but please don't even try that,
> specially for non techincal people.
> They will think: ah, I can choose Windows, Linux or Mageia. Lets try some
> linux, people talk well about it...who will I impress if I said I installed
> a 'Mageia' ?

If Impressing someone else with their Computing platform is important to a 
person, they will go Mac. 

> Compare to 'hey, I finally found a Linux distro I can use', 'which one',
> 'mageia', 'mmm, lets try it...'.

The plethora of distributions simply adds confusion.  Are people deciding on 
Mac deciding between OSX and FreeBSD?

For nontechnical people Linux is confusing, because nontechnical people aren't 
going to be able to make a sensible choice between a deb based or rpm based, 
Gnome centric or KDE centric, zypper yum or apt and on and on.  

Ask a nontechnical user "What is a distribution?"  what do you think the 
answer would be.  People identify with brands.  The question that they will 
most likely ask is Windows, Ubuntu, Mac or Mageia?(eventually :)  )  Linux 
will feature for some but only a small minority.

Nontechnical people, especially coming from a windows environment simply want 
to know:  "Will it do what I can do now in Windows", they really don't care 
about the kernel or any of the other stuff.  


-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org