[Mageia-marketing] WebWorkersCamp presentation post-summary

Romain d'Alverny rdalverny at gmail.com
Tue Apr 19 00:07:46 CEST 2011

On Mon, Apr 18, 2011 at 23:52, Marcello Anni <marcello.anni at alice.it> wrote:
>> [...] did a presentation [...]
> can you share it with us?

Those were 6/7 very succinct slides to reference my words; the
description here matters much more than the actual slides (in French).

>>     q. why yet another distribution? what will be success like for
>> you? what difference? when?
>>         => explained the first need to move the project into different
>> hands/governance - and that fragmentation is not a bad thing, or
>> something to fear, as long as one differentiate enough from others, to
>> explore different paths - paths to actually be defined _after_ Mageia
>> 1, during the brainstorming session - so this answer was far from
>> convincing, of course.
> the answer must be find in the marketing plan, this is one of the reason i want
> to have it as soon as possible:

Yes, to formally design the goal to reach. But the source of it is in
the brainstorm session - it does not come out of nowhere, and does not
come only from marcom.

But don't get me wrong. The role of marcom is still critical to
gather/educate/make a consistent plan out of the discussed

So far, we can only say "it could be this, it could be that", because
Mageia 1 goal is nothing more than: making a cool, working
distribution all by ourselves. Then, iterate on this.

> http://www.mageia.org/wiki/doku.php?id=marketing-plan
> i'm starting to work on it, these days there will be many improvements (and
> lot of thing to be discussed)

Cool, please keep the list regularly updated about this, as you make
progress. Just a note, about vision/mission, there were notes on
Graham's wiki.

>>     q. how many downloads/users have you already? and compared to Mandriva?
>>         => very difficult figure to get in general; however, last
>> year, MDV could count about 3M users, all versions included; for
>> Mageia, we can't count users yet, our finale is not yet released - but
>> we've experienced about 60k downloads for alpha2/beta1 and we expect
>> to aim for 1M downloads for Mageia 1 over the year.
> can't we discover how many users has mageia using the updates logs?

Not as easy as that; that requires to consolidate logs from all
mirrors (not counting mirrors we are not aware of) and to take into
the fact that behind the same IP address can live several systems.

We need another indicator, like, a single ping to a single Mageia
server each time an install or update process is started - that's not
perfect yet, but at least it indicates a figure correlated with the
number of active systems in the wild (and of which version). We used
to have such a system at MDV.

There may be other methods (among which some very intrusive ones, that
are not options for us) - I know other distributions faced the same
issues - Fedora did publish a summary about this, but I can't find the
document back.


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